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Home»Posts tagged with»Cyclists

VCCP Spain presents “Maillot 45” campaign for Génesis Seguros

By newsroom on April 27, 2018   Advertising, Innovation, Latest, Marketing  

VCCP Spain presents “Maillot 45” campaign for Génesis Seguros

VCCP Spain today launched a new campaign “Maillot 45” for Génesis Seguros, one of the leading insurance groups in the world. “Maillot 45” is the first cycling jersey that warns drivers about the need to reduce their speed, cleverly using the same signal recognition system they have in their cars. Cyclists are considered the most […]

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