Created by Vivaldi, Dacia’s April Fool’s Day campaign launches car into space via livestream
Having mastered the best value car on earth, Dacia have devised an initiative that is truly out of this world, turning their ingenious skills to space travel with the Dacia Dustar car, which launched into space via livestream at 09:00am BST on April 1st. OK, it may only be a toy car, but the venture […]
-No nonsense campaign focuses on new features not phony lifestyles.
-Created by Vivaldi, social-first campaign launching across Facebook, Instagram and YouTube
Dacia has launched a no-nonsense social first campaign introducing two new model upgrades coming to market in 2021: the Dacia Sandero and Dacia Sandero Stepway. Entitled “Not Every Other Car”, the creative campaign challenges the status quo by poking fun at the style of other car adverts. Reflecting Dacia’s no-nonsense attitude it instead highlights the […]
Dacia launched a content series in partnership with Hearst UK & The Telegraph. ‘A Hero’s Journey’ tells engaging stories about individuals from the GB Lions team, as well as England Women’s and Wheelchair Rugby teams. The three-part series is the latest activation in Dacia’s four-year long Rugby Football League (RFL) sponsorship, secured and developed by […]