Emotionally Resonant Creative Tells Real-Life Stories of Service Dogs and Lives They Changed DCX Growth Accelerator, the cultural strategy and creative agency, has launched an emotional and inspirational PSA campaign to celebrate the 50th anniversary of Canine Companions, America’s leading service dog industry organization. This campaign dramatizes the transformative bonds that form between individuals with disabilities and […]
The campaign features Ben Cohen, Co-founder of Ben & Jerry’s and founder of Up In Arms DCX Growth Accelerator, cultural strategy and creative agency, has launched a multiplatform communications and activation campaign to promote D.O.P.E., an activist movement formed by Ben Cohen, co-founder of Ben & Jerry’s and founder of Up In Arms, to cut Pentagon […]
As images of children in war zones once again flood the news, a quiet doll in Disneyland asks us not to look away To mark the 80th anniversary of the atomic bombing of Hiroshima, Ben Cohen—co-founder of Ben & Jerry’s and longtime activist—quietly staged a cultural protest that is now gaining global attention. On August […]
GeneDx, a leader in delivering improved health outcomes through genomic insights, just launched a bold, new national campaign to spotlight a healthcare crises—the underdiagnosis of pediatric rare diseases. Created in partnership with DCX Growth Accelerator, the campaign confronts the reality that too many families are stuck in an endless cycle of referrals, repeating testing, and left […]
In a blind taste test, consumers consistently rated pizza slices where 100% of profits help kids facing adversity much higher than slices with profit supporting corporate excess. Cheese or pepperoni? Thin crust or deep dish? How about purpose-driven or excess profit-driven? Today, Newman’s Own, Inc., a company well-known and respected for its innovative business model with a […]
Social Experiment Utilizing “Pay What You Want” Pizza Truck Underscores Newman’s Own Mission to Support Children Who Face Adversity by Donating All Proceeds to Charity Newman’s Own, Inc. recently unveiled the results of its Generosity Index, a unique social experiment that measured generosity across the nation through a “Pay What You Want” pizza truck tour created by […]
The “Pay What You Want” pizza truck will head to 10 major U.S. cities with all proceeds going to help children who face adversity. Newman’s Own, Inc. – the company known for its great tasting, high-quality food products and its commitment to “give it all away,” with 100% of its profits going to help children […]
Ben & Jerry’s is excited to introduce a new brand campaign created to inspire audiences to action: “Make Some Motherchunkin’ Change!” This marks Ben & Jerry’s first major brand focused campaign in almost a decade, the campaign taps into the ethos behind the company’s decades long heritage in activism and advocacy. The campaign was created in […]