Deaf Works Everywhere: film launches new campaign to transform deaf young people’s lives

Deaf Works Everywhere: film launches new campaign to transform deaf young people’s lives

The National Deaf Children’s Society launches a new campaign #DeafWorksEverywhere with a short film. Designed and co-created by a group of 19 deaf young people from across the UK, the film features 30 deaf adults sharing their career stories. Deaf adults are twice as likely to be unemployed as hearing people, and many deaf young […]

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing of the video-muting Facebook generation

BBR Saatchi & Saatchi unveils a clickbait campaign designed to test the hearing  of the video-muting Facebook generation

We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates. With that in mind, creative agency BBR Saatchi & Saatchi decided to put this […]