Dougray Scott visits St Paul’s Cathedral as 800 schoolbags line steps to mark child deaths

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Dougray Scott visits St Paul’s Cathedral as 800 schoolbags line steps to mark child deaths

WaterAid placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral today as a stark reminder of the number of young children’s lives lost every single day due to dirty water and poor sanitation.  Each of the Cathedral’s 24 entrance steps represented one hour – and the 33 children younger than five who die every hour – a whole class that never even made it to school, all for the lack […]

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

By on    Advertising, Latest, Marketing, Media, PR  

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between […]