British retailer, Debenhams is strengthening its multi-channel offering with the launch of a new mobile site for UK customers that brings together the best features of mobile apps with the broad reach of mobile web. The Progressive Web App (PWA), which uses Google-backed technology, is a key development in Debenhams digital and multi-channel strategy. The PWA creates […]
http://www.youtube.com/watch?v=yM1R1lNuvas Debenhams has unveiled its second autumn/winter 2013 ad, created by JWT London and again using ‘Youth’ by Foxes as its soundtrack. Stuart Douglas’ latest film for the retail house gives us a romantic, sumptuous glimpse into the department store’s stylish collection of winter coats and boots. It is the second of three films Stuart […]
