New campaign developed by AMV BBDO hacks surf cameras to launch Yulex100, the first and only neoprene alternative wetsuit made from 100% certified natural rubber DECATHLON has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the […]
Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising […]
