Working with long time client, Connecticut Energy Marketers Association, Decker was tapped for a new 2024 Bioheat® Fuel campaign. This campaign, like past campaigns, delivers a comedic take on the benefits of Bioheat Fuel for home heating. It departs from the previous benefit driven campaigns and dives into the singular message – Cleaner Air. Research […]
The Connecticut Lottery Corporation, through its partnership with Decker, a strategic and creative advertising agency, and Makiaris Media, have launched Your Ticket to Possible, a brand campaign positioning the lottery as an experience with endless possibility. This simple distinction – focusing on the experience rather than the accumulation of “things” as a potential outcome – […]
Decker and the Connecticut Lottery Corporation have launched a new campaign for the Casino Action scratch ticket. As the Decker creative team honed in on ideas, the simple and direct idea of “Casino, Anywhere” rose to the top. Whether you’re on a beautiful hike, floating through space, or camping deep in the desolate wilderness, you too […]
Giving the perfect gift can cause a lot of stress during the holidays, lucky for everyone, we have the answer. The Connecticut Lottery Corporation, through its partnership with Decker, a strategic and creative advertising agency, and Makiaris Media, have launched their “Spirit of Winning” holiday campaign. “We are very pleased with our holiday campaign this […]