Urban Outfitters uses fans’ social pics to sell clothes
![Urban Outfitters uses fans’ social pics to sell clothes Urban Outfitters uses fans’ social pics to sell clothes](https://marcommnews.com/wp-content/uploads/2013/09/urbanoutfittersuo-campaign-2013_46_460.jpg)
Urban Outfitters and Under Armour are sourcing social pics of fans wearing their products in real-life situations for their ecommerce sites. The brands are joined by online retailers Beauty.com, Rebecca Minkoff and Dessy.com in testing a social commerce platform from analytics firm Curalate – called Fanreel – that pulls in user-generated from Facebook, Instagram, mobile […]