J. Walter Thompson was the creative agency behind DHL MENA’s strategic launch of its new B2C offering. The campaign leveraged the digital sphere to celebrate a traditional interaction, the human connection, as exemplified by famous Egyptian football player, Mohamed Salah, and his fans. The story unfolded via a social media activation on 22 January, when […]
The latest film in DHL’s Power of Global Trade campaign from 180 Kingsday, tells the remarkable story of Thomann – the world’s largest music retailer – and the company’s ability to bring music to the world. Thomann, which is based in Treppendorf Germany, started out with one man selling instruments from his rucksack – and […]