Weight Watchers demonstrate the power of positive thinking in ‘The Race of Two Minds’

Weight Watchers demonstrate the power of positive thinking in ‘The Race of Two Minds’

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Race-of-Two-Minds-6022.mp4[/KGVID] Weight Watchers and Saatchi & Saatchi London has launched an online film, ‘The Race of Two Minds’, which shows how a positive mental attitude can be a powerful force in helping people achieve success. Directed by Ed Morris, the film was shot as an experiment following a woman challenging herself to run […]

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Dialling back the sweetness: The impact of a sugar tax on brands and how they market themselves

Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]