Dutch bike subscription brand Swapfiets has wheeled out its brand new global marketing campaign, targeting digital natives across key European cities including London, as it aims to introduce both experienced and novice cyclists to the world of ‘worry-free biking’. The digital campaign spotlights Swapfiets’ key “worry-free biking” messaging and embraces a quirky sense of humour perfect for the UK market. […]
The Exhibition was created in collaboration between luxury retailer Tod’s and UK fashion institute, Central Saint Martins. Tod's Legacy is an initiative which launched on February 19th, during the opening of London Fashion Week.
CULT were tasked with amplifying the exhibition globally, targeting an audience of young, fashion-conscious luxury consumers, driving traffic to the online exhibit and making it a talked-about cultural movement during the key moment of Fashion Week. Delivering a phase-by-phase communications strategy, and creative concept and content package that increases visibility and excitement to the exhibition […]