News UK’s Wireless and Bauer Media join forces to launch Octave Audio, a new digital audio advertising platform

By on    Advertising, Latest, Marketing, Media  

News UK’s Wireless and Bauer Media join forces to launch Octave Audio, a new digital audio advertising platform

In a joint venture, two of the UK’s leading commercial radio operators, Bauer Media and News UK’s Wireless, today announce the creation of Octave Audio, a new digital audio company for the UK advertising market.   Octave Audio will give advertisers the opportunity to target digital audio listeners at exceptional scale powered by News UK & […]

Nine out of 10 people still tuning in to radio as listening evolves

By on    Latest, Marketing, Media  

Nine out of 10 people still tuning in to radio as listening evolves

Radio continues to reach huge audiences across the UK with around nine out of 10 people (87.5%) still listening every week, despite intense competition and changes in listening habits. New figures (Q4 2019) from RAJAR show 48.1 million tuning in – or, increasingly, asking their smart speakers to play their favourite stations – for three […]