Dixons Carphone, a leading multinational consumer electrical and mobile retailer and services company, has appointed Proximity London to work on the CRM programmes for Currys PC World and Carphone Warehouse on a project basis. The appointment will support the two brands’ customer engagement functions in delivering the business vision: ‘We Help Everyone Enjoy Amazing Technology’ and […]
Currys PC World launches its latest multi-million-pound advertising campaign in support of its new ‘Get Your TV For Free’ giveaway, and its best ever range of TVs. Designed to capture the excitement ahead of a football-filled summer, the campaign kicks off on May 9 with a series of TV ads before appearing in press, […]
Ecrebo, the point of sale marketing specialist, announced a five-year contract with Dixons Carphone, one of Europe’s leading specialist electrical and telecommunications retailer and services company. The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon programme by implementing Ecrebo’s advanced ‘Message at Till’ solution across all 450 of […]