Dollar Shave Club Cuts the BS With “Order of the Blade,” the First Customer-Lead Pop-Up Ad Agency

By on    Advertising, Latest, Marketing  

Dollar Shave Club Cuts the BS With “Order of the Blade,” the First Customer-Lead Pop-Up Ad Agency

Creative agency Humanaut puts real customers in creative control for the disruptive shaving brand’s best razor ever Dollar Shave Club, the brand that famously disrupted the grooming industry by calling out “corporate BS,” is once again flipping the script with the launch of “Order of the Blade“– a pop-up, “out-house” ad agency made entirely of […]

Branded Products – Taking Back Control Through DTC

By on    Features, Latest, Marketing, Media  

Branded Products – Taking Back Control Through DTC

I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]