Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more than 50 million monthly impressions. Dolphin‘s network spans […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its 2024 full year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 of the Global Media Sustainability Framework (GMSF), the global advertising industry standard […]
The Manchester Screen, one of the UK’s most iconic out-of-home advertising sites, has entered a bold new chapter under fresh ownership. The striking 306m2 digital screen can now be paired with an 834m2 static banner, which according to new owner Katie Smith, creates the UK’s largest combined banner and digital display in a prime city roadside location. Already acclaimed […]
EE, the UK’s best network, has today launched its first Christmas campaign, Hosting & Guesting. Created by Publicis Groupe UK’s cross agency team, the fully integrated campaign explores being a host and a guest at Christmas. Reflecting the reality of families juggling multiple Christmases in one day, new research* from EE reveals how the nation plans to […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America. RZK Digital operates an expanding network of over 800 digital screens across 43 urban terminals, set to reach more […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out of home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership encompasses over 130 strategically positioned digital screens across three distinct […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods. London Lites offers brands the opportunity to connect with diverse London audiences through […]
The night doesn’t end when the clubs close – it just changes scene. For many, the next stop after dancing is grabbing something to eat on the way home. With a new outdoor campaign, placed strategically near bars and clubs, McDonald’s Sweden reminds partygoers that they are close at hand even after closing – for […]
A new OOH campaign by creative agency BMB celebrates the launch of Munch Mix, a unique snack combination from Kerry Dairy Consumer Foods’ Strings & Things brand. The campaign introduces a joyful set of characters, bringing out the playfulness of the product. Munch Mix packs come in two variants – Cheddar Cheese & Crunchy Crackers […]