Written for MarComm News by Neil McKenney, newly appointed CCO of DOOH.com
In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sites.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have […]
Campaign kicks off with Oscars creative Content will be amplified via digital out-of-home partnership
The Evening Standard and The Independent have partnered with Wilkinson Sword, for a three-month campaign targeting key moments in the news agenda. Brokered by Wavemaker UK, with MullenLowe leading creative, the campaign will see both newsbrands work closely with Wilkinson Sword to identify trending news stories. As Wilkinson Sword introduces a new brand positioning, this […]
This season, Sure Men, one of the UK’s leading men’s deodorant, joined forces with Kinetic Worldwide and DOOH.com to create a dynamic and responsive DOOH campaign focusing on key fixtures for the brand’s football partner clubs; Chelsea, Manchester City and Everton. Powered by DOOH.com’s RUSH platform the creative campaign targeted football fans using club and player IP amplifying insightful […]