Direct Line shows parents and young drivers the way to get off each other’s back

Direct Line shows parents and young drivers the way to get off each other’s back

Direct Line, together with Saatchi & Saatchi London, has launched online bumper and social films promoting its DrivePlus black box insurance initiative. The two edits playfully show the scenarios of a boastful young driver and a worried parent interacting. In both cases, as the two characters argue, the camera pans out to reveal that they […]