“No blue, no green” is the central message of the campaign “Lifeless Flag”, created to launch the SOS Oceano coalition The idea merges aesthetics and purpose by transforming a national symbol into a global call to action Starting from a powerful visual idea, reimagining Brazil’s flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign […]
Droga5, part of Accenture Song, has appointed Rafael Rizuto as Chief Creative Officer of New York and the Americas. Rizuto will serve as creative lead of Droga5’s New York headquarters. His remit also extends across the Americas, and he will be instrumental in bridging the agency’s teams in the region to maximize its creative muscle […]
Droga5, part of Accenture Song, continues to bolster its leadership ranks with the appointment of Global Chief Transformation and Operations Officer Julia Albu, Executive Director of Global Accounts Lauren Tomlinson and Global Head of Production Ruben Mercadal. All three have instrumental roles in the agency’s evolution as a global network and will work to ensure […]
By merging Communications, Culture, and People into one unit, the new structure reinforces the agency’s role in shaping the future of the industry Droga5 São Paulo has announced the restructuring of its Culture & Communications department, now supported by a fully dedicated team focused on enhancing internal culture and strengthening the agency’s institutional presence. The unified […]
A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination – where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning […]
If CIF cleans over 100 surfaces, why not dirty mouths too? The iconic “BEEP”—standardized at 1k Hertz and recognized worldwide—is getting a fresh twist. In its latest campaign, CIF flips censorship into an innovative media format that helps entertainment thrive instead of getting penalized for swearing. CIF Miracle Clean, known for effortlessly cleaning over 100 different […]
Chase today launches a major new advertising campaign and brand platform, designed to inspire customers to realise the potential of their money. The new platform and campaign – which comes three years after Chase‘s launch in the UK – signifies the next step in Chase’s growth as it continues to broaden its product offer and supports a […]
A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]
The appointment of the former Activision Blizzard creative leader signals the agency’s massive growth and innovation globally Today, creative agency network Droga5 is announcing the appointment of multi-industry leader Pelle Sjoenell as its newest Worldwide Chief Creative Officer, effective immediately. Known for his award-winning work and creative leadership at BBH Worldwide and Activision Blizzard, in […]
In their first campaign since winning the global ADV business this past summer, Droga5 London, part of Accenture Song, worked with Royal Enfield to launch their new motorcycle, the Himalayan. The bike was designed for the unpredictability of the Himalayas, and the new global identity takes inspiration from the ‘change of plan’’ mindset that is […]