DROGA5 Promotes Damien Le Castrec To Head Of Strategy

DROGA5 Promotes Damien Le Castrec To Head Of Strategy

Damien Le Castrec, Strategy Director at Droga5, where he has worked for the past two and a half years, has been promoted to Head of Strategy to broaden and accelerate the agency’s strategic offering. The move comes as Droga5 embarks on the next stage of its growth plan – for which it will need to […]

Accenture Interactive accelerates its mission to reinvent agency model by acquiring Droga5

Accenture Interactive accelerates its mission to reinvent agency model by acquiring Droga5

Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. Completion of the acquisition is subject to customary […]

Droga5 Executive Creative Director Steve Howell joins Dark Horses

Droga5 Executive Creative Director Steve Howell joins Dark Horses

Droga5 London’s Executive Creative Director Steve Howell is set to join sports marketing agency Dark Horses as Creative Partner. Howell has held the ECD post since April 2016, when he returned from a 4-year stint as a Creative Director at Droga5 New York. During his time at the agency, he created high profile campaigns for […]

Droga5 London appoints Ashley Shack to new Director of Talent role

Droga5 London appoints Ashley Shack to new Director of Talent role

Droga5 London has named Ashley Shack as Director of Talent – a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5 London, reporting to Chief Creative Officer David Kolbusz, Chief Strategy Officer Dylan Williams and CEO […]

String and Tins Record a Charming Love Song from the EU to the UK for Ancestry

String and Tins Record a Charming Love Song from the EU to the UK for Ancestry

Ancestry launch ‘Together Forever’, an uplifting new commercial to promote their AncestryDNA test for genealogy. Created by Droga5 with music produced and recorded by String and Tins, the commercial sees people from across Europe singing their hearts out to eighties track Together Forever. It turns out that most of us have European DNA. The track […]

Droga5 NY’s ‘Anthem’ for Under Armour Features an Army of Athletes

Droga5 NY’s ‘Anthem’ for Under Armour Features an Army of Athletes

Under Armour unveiled its ‘Rule Yourself’ marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem” spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major champion and NFL […]