Droga5 London and Philips offer a simple solution to the ever-complicated world of coffee in new, tongue-in-cheek campaign

Droga5 London and Philips offer a simple solution to the ever-complicated world of coffee in new, tongue-in-cheek campaign

A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]

DROGA5 WELCOMES PELLE SJOENELL AS NEW WORLDWIDE CHIEF CREATIVE OFFICER

DROGA5 WELCOMES PELLE SJOENELL AS NEW WORLDWIDE CHIEF CREATIVE OFFICER

The appointment of the former Activision Blizzard creative leader signals the agency’s massive growth and innovation globally Today, creative agency network Droga5 is announcing the appointment of multi-industry leader Pelle Sjoenell as its newest Worldwide Chief Creative Officer, effective immediately. Known for his award-winning work and creative leadership at BBH Worldwide and Activision Blizzard, in […]

Droga5 London takes viewers on an unpredictable journey with debut work for Royal Enfield

Droga5 London takes viewers on an unpredictable journey with debut work for Royal Enfield

In their first campaign since winning the global ADV business this past summer, Droga5 London, part of Accenture Song, worked with Royal Enfield to launch their new motorcycle, the Himalayan. The bike was designed for the unpredictability of the Himalayas, and the new global identity takes inspiration from the ‘change of plan’’ mindset that is […]

DROGA5 Promotes Damien Le Castrec To Head Of Strategy

DROGA5 Promotes Damien Le Castrec To Head Of Strategy

Damien Le Castrec, Strategy Director at Droga5, where he has worked for the past two and a half years, has been promoted to Head of Strategy to broaden and accelerate the agency’s strategic offering. The move comes as Droga5 embarks on the next stage of its growth plan – for which it will need to […]

Accenture Interactive accelerates its mission to reinvent agency model by acquiring Droga5

Accenture Interactive accelerates its mission to reinvent agency model by acquiring Droga5

Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. Completion of the acquisition is subject to customary […]

Droga5 Executive Creative Director Steve Howell joins Dark Horses

Droga5 Executive Creative Director Steve Howell joins Dark Horses

Droga5 London’s Executive Creative Director Steve Howell is set to join sports marketing agency Dark Horses as Creative Partner. Howell has held the ECD post since April 2016, when he returned from a 4-year stint as a Creative Director at Droga5 New York. During his time at the agency, he created high profile campaigns for […]

Droga5 London appoints Ashley Shack to new Director of Talent role

Droga5 London appoints Ashley Shack to new Director of Talent role

Droga5 London has named Ashley Shack as Director of Talent – a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5 London, reporting to Chief Creative Officer David Kolbusz, Chief Strategy Officer Dylan Williams and CEO […]

String and Tins Record a Charming Love Song from the EU to the UK for Ancestry

String and Tins Record a Charming Love Song from the EU to the UK for Ancestry

Ancestry launch ‘Together Forever’, an uplifting new commercial to promote their AncestryDNA test for genealogy. Created by Droga5 with music produced and recorded by String and Tins, the commercial sees people from across Europe singing their hearts out to eighties track Together Forever. It turns out that most of us have European DNA. The track […]