Following on from their recently re-branding of Dunkin’, global brand design agency Jones Knowles Ritchie (JKR) has now provided a fresh new identity for the American multinational quick service restaurant chain’s new handcrafted espresso drinks line. “It’s the exclamation point that makes the most impact,” says Tosh Hall, global executive creative director at JKR. “It encapsulates the strength and power […]
Dunkin’ Donuts has revealed its new identity, building on the iconic tagline “America Runs On Dunkin’†and signalling the start of a transformative journey that will see the brand recognised, simply, as Dunkin’ beginning January 2019. Global brand design agency Jones Knowles Ritchie (JKR) worked alongside agency partners BBDO New York and Arc Worldwide, to […]
Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’ Donuts’ other creative agency partners, including BBDO Worldwide and ARC/Leo Burnett, to help Dunkin’ in its goal to be America’s favourite beverage-led, on-the-go brand. Tony Weisman, Dunkin’ Donuts’ […]