Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’ Donuts’ other creative agency partners, including BBDO Worldwide and ARC/Leo Burnett, to help Dunkin’ in its goal to be America’s favourite beverage-led, on-the-go brand.
Tony Weisman, Dunkin’ Donuts’ U.S. Chief Marketing Officer, explained, “We’re excited to partner with JKR to further refine our branding strategy. JKR is known for producing compelling, brand differentiating work, and we look forward to working together to continue Dunkin’ Donuts’ transformation into America’s favorite beverage-led, on-the-go brand.”
“We’re thrilled to collaborate with Dunkin’ Donuts as they continue to evolve their brand to meet the needs of today’s on-the-go consumer,” said JKR’s North American CEO Sara Hyman. “Dunkin’ Donuts already has such a massive presence — America runs on Dunkin’ after all. Our strategy is to further elevate this beloved brand by celebrating and amplifying the best parts of what they have always been — fresh, fun, and familiar.”
With a recent win at the D&AD Awards of Most Awarded Design Agency and in 2017 as The FAB Awards‘ Design Agency of The Year, JKR has a long track record of working with iconic brands and bringing to life a strategic vision that connects with and engages consumers. JKR will guide the brand’s continuing evolution, overseeing its branding across an array of physical and digital assets, including packaging.