The Driver and Vehicle Licensing Agency (DVLA) is tackling vehicle tax evasion with a new campaign created by AMV BBDO. The launch marks the agency’s first work for the DVLA. The humorous campaign introduces a new character inspired by one of the DVLA’s most recognisable enforcement tools: the wheel clamp. Affectionately known as “Clampy”, the […]
[KGVID]https://marcommnews.com/wp-content/uploads/2017/11/Car-Tax-ad.mp4[/KGVID] DVLA has today unveiled a new campaign reminding motorists to pay their car tax. Those who aren’t paying their car tax are costing the treasury tens of millions per year in lost revenue, which led to Y&R London’s campaign targeting the ‘chancers’ avoiding their car tax and culminating with the strapline ‘tax it or […]
