A new film from Toyota, Pidge vs. Pigeon takes flight today, featuring legendary Australian fast bowler Glenn ‘Pidge’ McGrath in a face-off against the ultimate rival – a British pigeon. The short film is released ahead of the highly anticipated Ashes Cricket series, which starts on Friday (21 November) in Perth, Australia. In the build-up to the competition, McGrath, […]
Today, the ECB and KP Snacks have announced a new partnership with England Cricket, to become the Official Team Partner. KP Snacks’ brands will feature on England match kits, with the new shirts making their debut at the England Women’s IT20 against West Indies Women at The Spitfire Ground, Canterbury, on 21 May 2025. This […]
Toyota is the first official partner of All Stars Cricket – an eight-week programme curated by the England and Wales Cricket Board (ECB) designed to introduce 5 – 8 year old children to the sport. This partnership will see Toyota fund thousands of free bursary places each year through a financial investment of £800,000 over […]
Contented has been appointed as the official Video and Digital Content partner for the England and Wales Cricket Board (ECB). The brief covers video and digital content creation for all of the ECB’s properties, from England men’s, women’s and disability sides, The Hundred, men’s county and women’s regional competitions, and its national participation programmes. In […]
Supermarket chain Waitrose is to become the new Team Sponsor of England Cricket after signing a three-year deal with the England & Wales Cricket Board. From next year the Waitrose logo will feature on all England teams playing and training wear starting with the Investec Test Series against Sri Lanka in May 2014 through to […]