Omnicom-Publicis Fallout: Big Isn’t Better for Every Client

Omnicom-Publicis Fallout: Big Isn’t Better for Every Client

In business, as in life, there’s a mantra that says big is better. Big is generally equated with success, with the best in class, power and capabilities. That seems to be the thinking – at least publicly — behind the Omnicom-Publicis merger. The mega-agency now has unparalleled resources that enable it to serve giant global […]