How DDB and BBVA Bank took Colombia’s breath away
On July 7th, 2017, Sofía Gómez, a Colombian athlete sponsored by BBVA bank, dived 84 meters into the sea to establish the new world record for apnea, a sport scarcely heard of and rarely practiced in the country. During her incredible underwater achievement, she successfully held her breath for 2 minutes and 45 seconds. In […]