Butterfly Cannon serve up a stylish brand identity and packaging designs for ELLE Café – the new coffee brand from ELLE Magazine

Butterfly Cannon serve up a stylish brand identity and packaging designs for ELLE Café – the new coffee brand from ELLE Magazine

As part of its continued evolution into a global lifestyle brand, ELLE, the biggest-selling fashion magazine & authority on style, was looking to create its own coffee brand that could compete with the likes of Illy and Nespresso. For a new-to-market coffee brand in an incredibly crowded category, instant brand recognition was essential, so our […]