Elliptic and Rival Turn a Lost Wallet Into a Fintech Wake-Up Call at Money20/20
At Money20/20 Las Vegas, Elliptic, the global leader in digital asset decisioning, partnered with marketing consultancy Rival to launch “Lost Wallets,” an activation designed to drive awareness and engagement in a dense fintech conference environment. The idea centered on placing hundreds of branded wallets in high-traffic areas around the conference, including the entrance to the official luncheon and adjacent public spaces within the venue. […]