Coca‑Cola® is bringing a fresh approach to cultural marketing with a multi‑market Lunar New Year (LNY)/Tet 2026 campaign that blends regional consistency with deep local relevance across Vietnam, Singapore, and Malaysia. This year’s Lunar New Year campaign successfully carries a single cohesive festive design used across the region, while co-created with local market teams to give […]
Elmwood, the strategic brand design consultancy within the MSQ Group, today announced the appointment of Polly Hopkins as UK Managing Director and Global Head of Corporate Brand. Hopkins joins from FutureBrand where she spent over a decade in leadership roles across London and New York, leading the London office to strong growth over the last […]
Elmwood, the strategic brand and design consultancy part of the MSQ Group, today announced the appointment of Justin Fines, as Executive Creative Director for the US. Fines who joins from Mother Design, has over 20 years experience and is well-known for the calibre of his creative work, with several of his projects winning awards, including […]
More hires for Elmwood’s strategy team are planned over the coming year, with the New York studio continuing to enjoy bumper growth in North America Leading global design consultancy, Elmwood, announces today that it has appointed Marti Rosenberger as Senior Brand Strategist for its fast-growing New York studio. Marti joins Elmwood New York from creative […]
Co-created with Elmwood New York, the new identity honors heritage while inspiring a collaborative future for communities, farmers, and the environment– in work recognized by the Graphis Design Awards Elmwood New York, a leading design consultancy, reveals the story behind its comprehensive brand refresh for Horizon Organic, America’s pioneering dairy brand. This collaboration redefines Horizon Organic’s […]
Former Dragon Rouge and Design Bridge exec, Emma Godfrey, to spearhead the studio’s ambitious US expansion strategy Global design consultancy Elmwood has appointed Emma Godfrey as its Managing Director in New York, in a critical hire for the MSQ-owned creative studio as it gears up for a new stage of US-led global growth. With a career spanning 20 years […]
Expert-led skincare brand E45 today unveils a new brand world experience designed to elevate and modernise its iconic heritage. The strategic revamp, developed in a close partnership between E45 parent company Karo Healthcare and global design consultancy Elmwood, delivers the architecture for meaningful, emotive and flexible storytelling via a wide-ranging series of assets. These include a subtly refined brand mark, […]
One of the UK’s best-loved sausage makers, HECK!, has unveiled a playful new brand platform designed to reinvigorate the category – sparking joy and excitement in a Gen Z world. What The HECK!, an adventurous brand experience developed in partnership with global design consultancy Elmwood, is designed to appeal to a younger audience by tapping into […]
Elmwood London has appointed award-winning JKR lead Iván Mato as its new Executive Creative Director, as the global design consultancy looks to stay ahead in a climate of intense corporate competition and rapidly advancing digital technology. In his new role based out of Elmwood’s UK HQ, Iván will spearhead the studio’s global client growth – with a particular […]
Elmwood, the global design consultancy owned by MSQ, has appointed industry heavyweight Daniel Binns as its new Global CEO, to help the agency deliver on its international ambitions and cement its position as one of the industry’s foremost creative design businesses. Binns joins Elmwood from Interbrand, where he’d spent more than a decade as part […]
