Worldwide social network ad spending is accelerating even faster than expected, according to a new forecast from eMarketer. Global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 forecast in April. However, the pace at which the major players are growing differs greatly. The growth in social network ad spending […]
It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and […]