AMV BBDO positions Macmillan Cancer Support as compassionate warriors in new ‘Whatever it Takes’ campaign

AMV BBDO positions Macmillan Cancer Support as compassionate warriors in new ‘Whatever it Takes’ campaign

The campaign will run on TV, digital, social and radio and is spearheaded by a film entitled “Tender yet Tough’ that breaks in Saturday night’s episode of The Voice. The new direction shines a fresh light on Macmillan’s role as a crucial player in the battle to secure and deliver the best care and support for people […]