Estée Lauder launch skincare experience on Whatsapp, to help and connect with consumers during pandemic
Estée Lauder have partnered with creative technology agency Rehab to become the first major beauty brand to launch a skincare experience through WhatsApp. The innovative experience allows consumers to speak with ‘Liv’, an AI-based chatbot, that helps users build and stick to a personalised skincare regime. The launch is timely during the context of COVID-19 […]