To watch more women’s football, people want to know more about the players and narratives behind the sport

To watch more women’s football, people want to know more about the players and narratives behind the sport

Research from Dark Horses shows that people want a deeper emotional connection with, and more knowledge of, the stars and narratives behind women’s football, if they are going to engage with it further. The research found that 35% of people have a low or very low interest in women’s football (with a further 24% saying […]