Vittoria, the world’s most advanced bicycle tyre company, has launched its official manifesto film at the opening of Vittoria Park, the new 5-hectare bike park next to the brand’s HQ in Brembate Italy. The film, created by Bristol-based brand consultancy Firehaus, summarises the development of Vittoria’s global brand repositioning under The Ride Ahead banner. Firehaus […]
Firehaus, the Bristol-based brand consultancy, are launching Vittoria’s latest brand campaign ‘Own the Unknown’. The campaign is a collaboration between global leaders in cycle tyre innovation Vittoria and fellow pioneers: percussionist and composer Ian Chang, sustainable trail creators Velosolutions, and members of the new UCI MTB World Cup team Pump for Peace Racing. The campaign […]
