Wavemaker has been appointed as global media consultancy partner for international high-speed rail service, Eurostar. As part of the Eurostar and Thalys merger earlier this year, the rail company began operating as one single rail network connecting continental Europe, and the UK on high-speed direct and indirect routes. As part of this merger, the business decided to consolidate […]
High-speed rail operator, Eurostar Group, has appointed adam&eveDDB and DDB Paris to lead its creative and strategy advertising account, following a competitive pitch. The move follows the alliance of Eurostar and Thalys to form a Eurostar Group, with a bold ambition to carry 30 million passengers a year by 2030 and become the backbone of […]
Eurostar, the high-speed rail service, is promoting its new London-Paris train with an Instagram campaign. The work by AKQA on the @LaVieOnBoard Instagram account shows a canvas of 200 images showing what it is like to be on board the new train. The squares tell different stories using animated videos and images, including a couple […]