VMLY&R to join forces with the International Committee of the Red Cross on humanitarian campaign

By newsroom on March 26, 2020   Advertising, Agency, Latest, Marketing  

VMLY&R wins brief to lead strategy and creative on campaign to inspire millennials and Gen Z on social platforms

 VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity.  Having won the competitive pitch, VMLY&R London […]