Onetag continues global expansion with five senior hires

Onetag continues global expansion with five senior hires

The AI-powered Programmatic Curation Platform bolsters its global team as it builds momentum for a strong 2024 Cookieless curation platform Onetag has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. Harry […]

Brand consultancy Mr B & Friends lands in London

Brand consultancy Mr B & Friends lands in London

Independent brand consultancy Mr B & Friends is officially open for business in London. The new location in the capital is the company’s second site as it eyes further growth this year. Founded by CEO Simon Barbato in 2006, Mr B & Friends specialise in three core competencies: brand strategy, brand communications and employee experience. […]

Swell Media Becomes Dedicated Media Planning And Buying Unit For Meet The People

Swell Media Becomes Dedicated Media Planning And Buying Unit For Meet The People

Independent, full-funnel media shop to service clients across the entire group of agencies Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced the expansion of their newest agency brand, Swell Media. The independent media planning and buying unit joins a growing roster of MTP agencies that include VSA […]

Nielsen expands YouTube Connected TV ads measurement in 11 countries

Nielsen expands YouTube Connected TV ads measurement in 11 countries

Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]

Brand Metrics Fuels Expansion with Four Senior Hires

Brand Metrics Fuels Expansion with Four Senior Hires

The brand uplift measurement specialist has recruited ex-Meta data science specialist Gareth Lloyd and three other key hires Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion. Ex-Meta lead Gareth Lloyd joins as Head of Research and […]

Utiq announces UK launch, appoints Sara Vincent as MD, UK

Utiq announces UK launch, appoints Sara Vincent as MD, UK

Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation.  Utiq, […]

VCCP London expands in-house Creator offer

VCCP London expands in-house Creator offer

VCCP London has today unveiled its expanded Creator Team and onsite facilities to offer specialist support and deliver authentic, creative content to its clients. By putting a spotlight on the role of the creator and boosting the agency’s offer, VCCP London will tap into the booming creator economy which has seen massive growth and now […]

Adnami Signs with Schibsted & Amedia to Deliver High Impact Ads with Unparalleled Reach Across The Nordics

Adnami Signs with Schibsted & Amedia to Deliver High Impact Ads with Unparalleled Reach Across The Nordics

Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new appointments as it continues its expansion Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high impact formats which cut through a fragmented media landscape, delivering […]

Grey Health&Wellness to expand its global footprint

Morten V. Frederiksen to become President

Grey Health&Wellness to expand its global footprint

Following three years of growth and creative success, Grey Health&Wellness is expanding outside of North America with the launch of Grey Health & Wellness EMEA. Grey Health&Wellness EMEA is led by Morten V. Frederiksen, President who has a long and impressive track record launching and growing health and wellness brands throughout EMEA. Since he has […]

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