Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]
The brand uplift measurement specialist has recruited ex-Meta data science specialist Gareth Lloyd and three other key hires Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion. Ex-Meta lead Gareth Lloyd joins as Head of Research and […]
Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation. Utiq, […]
Agency founder Michael Pavone will continue as CEO in role focused on expansion Pavone Group has announced new roles for its leadership team that will see company founder Michael Pavone transition to a singular focus as CEO, while agency partner John Bassounas is promoted to president. The moves are aimed at ushering in a new era […]
VCCP London has today unveiled its expanded Creator Team and onsite facilities to offer specialist support and deliver authentic, creative content to its clients. By putting a spotlight on the role of the creator and boosting the agency’s offer, VCCP London will tap into the booming creator economy which has seen massive growth and now […]
Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new appointments as it continues its expansion Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high impact formats which cut through a fragmented media landscape, delivering […]
Morten V. Frederiksen to become President
Following three years of growth and creative success, Grey Health&Wellness is expanding outside of North America with the launch of Grey Health & Wellness EMEA. Grey Health&Wellness EMEA is led by Morten V. Frederiksen, President who has a long and impressive track record launching and growing health and wellness brands throughout EMEA. Since he has […]
International Marketing Expert Alessandra Bosco Will Guide Companies in the Italian Market in Their Push for Digitization.
fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today announces the opening of its tenth office in Milan and its appointment of Alessandra Bosco as head of the new office. This move builds on the fast-growing data marketing consultancy firm’s continued […]
Andy Cooke and Sophie FitzGerald join the award-winning production operation as part of expansion
BBH is expanding its BAFTA Award-winning Black Sheep Studios to form a full-service production company, reflecting the evolution of client needs over the seven years since it launched. Black Sheep Studios will continue working with BBH clients and remains rooted in the agency’s Power of Difference philosophy, but adds a new direct-to-brand offer across content, […]
Ringier AG’s investment values LiveScore Group’s gaming and media business at £500 million New strategic partnership unites two of the most exciting players in global sports media Ringier continues to strengthen its sports growth strategy via its new dedicated sports vertical Ringier Sports Media Group LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three pioneering brands within […]