—Designer Marco Rambaldi Showcases the Luxury of envy™ Apple on the Catwalk— envy™. It’s not an apple, it’s an experience. Luxury took a delectable bite out of Milan Fashion Week 25/26. envy™, the premium super sweet apple cultivated in Italy in South Tyrol and other countries around the world, made a striking statement as the […]
And why the bots aren’t yet equipped to displace experiences. BY JP Stacey – Senior Account Director , Outerkind If I could buy stock in the use-frequency of a word by the marketing industry, I would invest in “experiential.” Here’s why. Like the “reimagine” boom circa 2010-2020—when every brand from Dove to Capital One to […]
The biggest night in US sports is just a few days away, as Philadelphia and Kansas City prepare to battle it out to see who will be the 59th team to lift the most coveted trophy in American Football. While the game itself may lack appeal for many on this side of the pond who […]
Welcome to the shop where you can look… but not buy.
When it comes to transfers, Ed Woodward is the ultimate window shopper. And with another transfer window about to slam shut and Manchester United, once again, missing out on their main target, Paddy Power and VCCP have decided to pay a special tribute to the club’s chief executive. They’ve revealed a shop front in Manchester […]
Integrated Campaign from Anomaly for Bvlgari
If you love it, it’s MAI TROPPO. If you enjoy it, it’s MAI TROPPO. If it makes you feel good, it’s MAI TROPPO. MAI TROPPO, in English, Never Too Much. Anomaly releases its new global campaign for the iconic luxury brand, Bvlgari that transcends beyond their traditional platforms and into experiential and in-store. The campaign […]
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]
This spring, Little Tikes is set to launch one of its most impressive and playful campaigns to date. As the renowned toy brand celebrates its milestone year in the industry, it will launch its anniversary campaign entitled Play Big. To kick off the celebrations, Little Tikes is embarking on a UK tour created by global […]
Sephora and experiential innovation agency Wildbytes unveil the future of retail by taking personalisation to the next level. In a world first for the international beauty chain, it has installed an intelligent digital mirror in its flagship store in Madrid, on the exclusive Calle Serrano. Powered by artificial intelligence, it delivers hyper-personalised experiences and product […]
Fiona Rayner (née Tindall) has been promoted to a new role within Blackjack Promotions, to align with the company’s international expansion plans, having taken on the new role of Head of Experiential & International Operations. The announcement comes following the recent launch of a new joint venture for Blackjack in the Middle East, partnering with […]
Experiential marketing agency George P. Johnson (GPJ) announced the appointment of Matt Box to the role of Senior Strategist. Box joins from VCCP, where he held the position of Planner, working on the Nationwide Building Society and TfL accounts. He brings with him experience from multiple strategic disciplines, including packaging design, direct marketing and above […]