SAMBAZON launches second annual ‘Purple for The Planet’ campaign to save 30 endangered species in 20 days

By on    Advertising, Latest, Marketing, PR  

SAMBAZON launches second annual ‘Purple for The Planet’ campaign to save 30 endangered species in 20 days

SAMBAZON, the brand leader in açaí and only certified organic and fair trade açaí company on the market, announces the return of the second annual #PurpleForThePlanet campaign. The campaign reinforces SAMBAZON’s commitment to protecting the environment and its rich biodiversity by saving 30 species in 30 days, one purple head at a time. Last year’s campaign […]

Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

By on    Agency, Latest, Marketing, Media  

Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]