Nearly half of consumers fear buying counterfeit holiday gifts, according to MarkMonitor

By on    Latest, Marketing  

Nearly half of consumers fear buying counterfeit holiday gifts, according to MarkMonitor

Trickery is trending this holiday season – at least for online criminals. Forty-five percent of shoppers worry about unintentionally buying imitation goods over the winter holiday, according to the latest research from MarkMonitor , the world leader in enterprise brand protection. Despite the fact that 91% said they wouldn’t knowingly buy a counterfeit product as a […]

BMW Invents Fake Holiday In China As Part Of Ad Campaign

By on    Advertising, Latest, Marketing  

BMW Invents Fake Holiday In China As Part Of Ad Campaign

Automobile manufacturer BMW recently used the power of social media to invent a new holiday in China. Leveraging the reach of several prominent bloggers on China’s microblogging platform Weibo, BMW were able to get more than 300,000 users to reveal their deepest regrets in 140 characters or less in celebration of “Ctrl Z Day”. Users […]