After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the four […]
For the launch of FIFA 18, the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial. Typically, game tutorials feature virtual versions of players. Rather than using game footage, McCann […]
