Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and […]
The new brand platform created by Agent42 New York repositions Hisense as a culture-ready brand built for elevating every hosting moment and kicks off a creatively ambitious long-term collaborative content partnership with Crews As the FIFA World Cup 2026TM sets to turn homes across the North America into front-row seats, Terry Crews, his grandma (played […]
With the FIFA World Cup 2026™ approaching this summer, Official Snack Sponsor of the FIFA World Cup 2026™ Walkers is igniting excitement amongst fans with a number of experiences to bring them closer than ever to the world’s biggest sporting event, and offering exclusive opportunities — from once‑in‑a‑lifetime pitch‑side moments to behind-the-scenes access to some […]
Global socially-led creative agency We Are Social has launched Culture in Play – a landmark report designed to help marketers prepare for the most expansive and culturally resonant FIFA World Cup to date. Culture in Play delivers a comprehensive roadmap for how brands can show up, connect, and win with fans across the U.S., Canada, and Mexico–and with […]
Figures just released by Foresee Insight, a company that measures digital reach, shows that of the Top 10 World Cup commercials on social media: Screwfix topped their league Not only were Screwfix proud sponsors of ITV World Cup match coverage, but Screwfix’s ad on ITV received the highest positive sentiment of 79%. The Omnichannel retailers’ […]
The FIFA World Cup started out some 88 years ago and has since then been gluing millions of people all over the world to the screen every four years for weeks on end. The fans expectations, the global news coverage, the social betting, group watching and unending conversations surrounding the topic give the impression […]
Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]
Everybody who’s watching this year’s FIFA World Cup is talking about just one thing: the “VAR” or for those of you who are not football fans: the “Video Assistant Referee”. The system is the ultimate tool to help on-field referees make the right call on any given shot, using video replay technology – and so […]
Customer acquisition and engagement agency, Stack, launched its first social media campaign with domestic abuse charity, Solace Women’s Aid, designed to raise awareness of rising levels of domestic abuse that are directly linked to England’s match results during The World Cup. Last night people across the world tuned in to watch England ultimately lose against […]
After the World Cup game between Sweden and Germany on June 23, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of race hate on social media. To make a clear statement against this abusive behaviour, the Swedish insurance agency Länsförsäkringar decided to launch a Nasty Filter app – a service that turns […]