adidas urges Indian sports lovers to shower support on unrecognised stars in #FanTheFire campaign
has launched a new initiative aimed at getting India’s sports lovers, famous the world over for their fanaticism about cricket, to pay more attention to the country’s less well publicised athletic achievements. Created by Cheil WW India, the first execution in the #FanTheFire campaign stars the 18-year-old Indian figure skater Nishchay Luthra, who, in spite […]