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Home»Posts tagged with»First Choice

RKCR/Y&R launch a landmark new campaign and brand identity for First Choice

By newsroom on December 23, 2015   Advertising, Latest, Marketing  

RKCR/Y&R launch a landmark new campaign and brand identity for First Choice

RKCR/Y&R has launched a landmark new campaign and brand identity for First Choice that encourages consumers to liberate the care-free side of themselves. The TV ad tells the story of a woman who follows her heart’s desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her […]

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