For a Summer Spotlight special, Product of the Year sat down with Elysha Hamer, Marketing and Communications Executive at Navigator Tissue UK, to hear how cleaning champ, Flash Kitchen Roll, came to be—and the secret to winning shoppers’ trust. Tell us about your product and why it resonates with the consumer. In 2024, Navigator Tissue […]
Flash, one of the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99. The decision was taken to reduce the price mark on this best-selling SKU following feedback from convenience retailers that they wanted to drive customer loyalty by […]
