The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]
Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]
The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]
Genius Gluten Free, the number one bakery brand within the free-from category in Britain, is to become the first gluten-free brand to advertise in UK cinema, with the launch of its “Animals” advertising campaign. Live from February and running for a period of five weeks, the adverts, which first aired in May 2015 as part […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Premier_CupASoupJoeyEssex.mp4[/KGVID] McCann London is bringing Joey Essex to the masses as the face of Batchelor’s new campaign for Cup a Soup’s new Deliciously Thick range. The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by J.Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the work was that […]
Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]
Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]
Nestlé KitKat and Team Iconic at J. Walter Thompson unveiled a campaign to celebrate and raise awareness of Nestlé KitKat as the first global confectionery brand sourced from 100% sustainable cocoa. The Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the quality of their product, through activities that focus on better farming, […]
Kerry Foods-owned Mattessons, and Saatchi & Saatchi London, announced the launch of a new UK-wide campaign that aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. The ad stars the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules […]