Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]
Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]
Nestlé KitKat and Team Iconic at J. Walter Thompson unveiled a campaign to celebrate and raise awareness of Nestlé KitKat as the first global confectionery brand sourced from 100% sustainable cocoa. The Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the quality of their product, through activities that focus on better farming, […]
Kerry Foods-owned Mattessons, and Saatchi & Saatchi London, announced the launch of a new UK-wide campaign that aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. The ad stars the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules […]
February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]
Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]
KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
Oreo believes that, if we begin to open ourselves up, we’ll make more meaningful connections and discover that we have more in common than we think. That’s the premise of a new global push from the Mondelez-owned cookie brand, called ‘Open Up With Oreo’, according to its global brand director Jennifer Hull. Children being apparently […]
Baxters has hired Hometown to develop a marketing strategy and creative work to reinvigorate its Fray Bentos brand. Hometown, which has won the advertising account without a pitch, will work with the iconic British meat pie brand to reposition it in the market. The agency’s first work for Fray Bentos will be a major sponsorship […]
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]