Football stars on turning adversity into an advantage in adidas ‘Unfair Advantage’ campaign

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adidas Football explores how football icons turn the hardest challenges they face into their inspiration, in new long-form docuseries

Football stars on turning adversity into an advantage in adidas ‘Unfair Advantage’ campaign

adidas Football has launched Unfair Advantage – a long-form content series that celebrates the resilience of global football stars to inspire the next generation of athletes. Created by We Are Social Sport, with production from We Are Social Studios, the four-part video series promotes the recent release of the adidas Predator 20 football boot. It […]

Dark Horses invites fans into Chelsea’s superstar footballers’ group chat as the players enjoy their first-ever winter break, in its latest work for the football club

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Dark Horses invites fans into Chelsea’s superstar footballers’ group chat as the players enjoy their first-ever winter break, in its latest work for the football club

As the Premier League concludes its first-ever winter break, Dark Horses knew fanatical football fans would be desperate to know just how their favourite players were using their week off. To bring those fans closer to all of their favourite Chelsea superstars, the agency has created “Chels Chat”, a 2-minute video that, literally, invites the […]