No Walkers, No Game – Football legends surprise fans with an unforgettable Champions League experience

No Walkers, No Game – Football legends surprise fans with an unforgettable Champions League experience

Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps¹, surprising fans with unique experiences in a new integrated campaign launched today. Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own […]

Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

Jude Bellingham brings the energy for Lucozade in latest campaign by adam&eveDDB

England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, ‘Football x Renovators’, created by adam&eveDDB, which follows the brand’s previous ‘Bring the Energy: Basketball x Northern Soul’ campaign. This new ad launches today in the build-up to Britain’s summer of sport. The spot is the second film to debut […]

“No fiber. No football”: Telekom with an unusual TV commercial for UEFA EURO 2024™

“No fiber. No football”: Telekom with an unusual TV commercial for UEFA EURO 2024™

“No fiber. No football.” This is the message of Telekom‘s new TV commercial for UEFA EURO 2024 (June 14 – July 14) in Germany. As the official UEFA partner for telecommunication services via fiber optics, the Bonn-based Group will ensure the networking of the ten host cities, the team- and training-quarters and all official fan […]

Grassroots Footballers Play Leading Role in Amazon’s New Pan-European UEFA Women’s Football Brand Campaign

Grassroots Footballers Play Leading Role in Amazon’s New Pan-European UEFA Women’s Football Brand Campaign

‘The Grit’ is the advert debut from BAFTA nominated director Molly Manning Walker and is a celebration of confidence, spirit and sheer quality in the women’s game today, featuring real football players The advert kicks off Amazon’s integrated brand campaign and will run across Broadcast TV, Video On Demand, Cinema, Online Video, Social and Out […]

LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

As part of its 25th anniversary, leading global sports media platform LiveScore has today launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements. Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, […]

Heinz’s San Siro Sandwich Heroes

Heinz’s San Siro Sandwich Heroes

There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It’s undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz’s […]

Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans

Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans

Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership – the longest running in the history of the English Premier League. The celebratory global campaign includes some of the most important characters at the club: the fans. ’10 More Years. Inked’ stars the forearms, biceps, backs, arms, legs, […]

SPECSAVERS BREATHES NEW LIFE INTO THE WORST PERFORMING GRASSROOTS FOOTBALL TEAM WITH EARNED-FIRST CONSUMER CAMPAIGN – SPECSAVERS’ BEST WORST TEAM

SPECSAVERS BREATHES NEW LIFE INTO THE WORST PERFORMING GRASSROOTS FOOTBALL TEAM WITH EARNED-FIRST CONSUMER CAMPAIGN – SPECSAVERS’ BEST WORST TEAM

Specsavers teams up with Harry Redknapp to breathe new life into a struggling grassroots football club as part of its earned-first consumer campaign, Specsavers’ Best Worst Team. The high street optical and audiology brand – known for its award-winning reactive social media strategy in the football space – brings back its Best Worst Team campaign […]

Jung von Matt SPORTS showcases the UEFA Euro draw in Hamburg with spectacular container installation

Jung von Matt SPORTS showcases the UEFA Euro draw in Hamburg with spectacular container installation

The agency worked with Segmenta Communications on huge display in the port city Jung von Matt SPORTS, the sports arm of the international creative agency that recently opened in London, has helped create a massive installation in Hamburg to reveal the UEFA Euro draw for 2024. Working with PR agency Segmenta Communications, Jung von Matt SPORTS staged […]