As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]
Last Friday, England’s Men’s National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship. Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players. They’re both also well-known for their holidays in Ibiza together. So while they might not be […]
Today sees the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part. The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout […]
Ahead of the launch of the UEFA Euros 2024, Saatchi & Saatchi has launched new work with British Heart Foundation (BHF) commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease. The work marks a broader campaign to emphasise the critical need for heart research funding by spotlighting the […]
Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps¹, surprising fans with unique experiences in a new integrated campaign launched today. Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own […]
England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, ‘Football x Renovators’, created by adam&eveDDB, which follows the brand’s previous ‘Bring the Energy: Basketball x Northern Soul’ campaign. This new ad launches today in the build-up to Britain’s summer of sport. The spot is the second film to debut […]
“No fiber. No football.” This is the message of Telekom‘s new TV commercial for UEFA EURO 2024 (June 14 – July 14) in Germany. As the official UEFA partner for telecommunication services via fiber optics, the Bonn-based Group will ensure the networking of the ten host cities, the team- and training-quarters and all official fan […]
‘The Grit’ is the advert debut from BAFTA nominated director Molly Manning Walker and is a celebration of confidence, spirit and sheer quality in the women’s game today, featuring real football players The advert kicks off Amazon’s integrated brand campaign and will run across Broadcast TV, Video On Demand, Cinema, Online Video, Social and Out […]
As part of its 25th anniversary, leading global sports media platform LiveScore has today launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements. Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, […]
There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It’s undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz’s […]