Today sees the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part. The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout […]
Ahead of the launch of the UEFA Euros 2024, Saatchi & Saatchi has launched new work with British Heart Foundation (BHF) commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease. The work marks a broader campaign to emphasise the critical need for heart research funding by spotlighting the […]
Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps¹, surprising fans with unique experiences in a new integrated campaign launched today. Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own […]
England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, ‘Football x Renovators’, created by adam&eveDDB, which follows the brand’s previous ‘Bring the Energy: Basketball x Northern Soul’ campaign. This new ad launches today in the build-up to Britain’s summer of sport. The spot is the second film to debut […]
“No fiber. No football.” This is the message of Telekom‘s new TV commercial for UEFA EURO 2024 (June 14 – July 14) in Germany. As the official UEFA partner for telecommunication services via fiber optics, the Bonn-based Group will ensure the networking of the ten host cities, the team- and training-quarters and all official fan […]
‘The Grit’ is the advert debut from BAFTA nominated director Molly Manning Walker and is a celebration of confidence, spirit and sheer quality in the women’s game today, featuring real football players The advert kicks off Amazon’s integrated brand campaign and will run across Broadcast TV, Video On Demand, Cinema, Online Video, Social and Out […]
As part of its 25th anniversary, leading global sports media platform LiveScore has today launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements. Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, […]
There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It’s undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz’s […]
Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership – the longest running in the history of the English Premier League. The celebratory global campaign includes some of the most important characters at the club: the fans. ’10 More Years. Inked’ stars the forearms, biceps, backs, arms, legs, […]
Specsavers teams up with Harry Redknapp to breathe new life into a struggling grassroots football club as part of its earned-first consumer campaign, Specsavers’ Best Worst Team. The high street optical and audiology brand – known for its award-winning reactive social media strategy in the football space – brings back its Best Worst Team campaign […]